Apple Maps launches in-house ratings

iOS 14 beta 6 includes new UI that lets users recommend a place with a thumbs up or thumbs down. The rating system can differentiate between categories, so users can rate the quality of purchased products in a shop highly even if they didn’t get the best service. At least at this early stage, the rating UI is only visible for a small subset of all POIs on the map.

I really dislike Yelp—I don’t trust the reviews and it seems like a system that is abused a lot. Apple is also trying to prevent abuse of its system.

Apple is using on-device machine learning to present POI rating opportunities when it sees that someone has visited a place several times. The company will also be doing some checks to try and prevent abuse, such as only accepting ratings from people that have physically visited the place.

I like that. Of course, that’s the way it should be, but not always the way it’s been. This system may not be perfect, but they are taking steps to ensure it’s not abused.