Here’s why Apple believes it’s an AI leader—and why it says critics have it all wrong

Ars Technica:

Machine learning (ML) and artificial intelligence (AI) now permeate nearly every feature on the iPhone, but Apple hasn’t been touting these technologies like some of its competitors have. I wanted to understand more about Apple’s approach , so I spent an hour talking with two Apple executives about the company’s strategy—and the privacy implications of all the new features based on AI and ML.

In the wake of the Apple Silicon announcement, I spoke at length with John Giannandrea, Apple’s Senior Vice President for Machine Learning and AI Strategy, as well as with Bob Borchers, VP of Product Marketing. They described Apple’s AI philosophy, explained how machine learning drives certain features, and argued passionately for Apple’s on-device AI/ML strategy.

There will be a lot of Zaprudering of this interview looking for hidden messages but I’m just glad Apple allowed them to speak so we can get a sense of the company’s views on AI and ML and where they are heading.