Google has already discontinued the Pixel 4 and 4 XL

The Verge:

Google has discontinued the Pixel 4 and Pixel 4 XL, its flagship phones that were released in October of last year. Both devices are out of stock in Google’s store in the US, though some variants are still available in other regions for the time being.

And, from Google:

“Google Store has sold through its inventory and completed sales of Pixel 4 [and] 4 XL,” a Google spokesperson confirms to The Verge. “For people who are still interested in buying Pixel 4 [and] 4 XL, the product is available from some partners while supplies last. Just like all Pixel devices, Pixel 4 will continue to get software and security updates for at least three years from when the device first became available on the Google Store in the US.”

When I first read this, I was shocked. But this seems to be the industry trend now, as advances in supply chain management and just in time inventory makes it easy to shift sales to the newest models only.

Take a look at the Apple Store iPhone page. The only models listed are the iPhones 11, the SE, and the “ancient” iPhone XR. New normal?