Apple usually releases new smartphones in September. However, it looks like we’re going to have to wait just a little longer for the iPhone 12. Chief Financial Officer, Luca Maestri broke the news during Thursday’s earnings call. “As you know, last year we started selling new iPhones in late September,” Mr. Maestri said. “This year, we project supply to be available a few weeks later.”
We’ve been hearing rumors of production delays caused by the COVID-19 pandemic for a while now. However, a top Apple exec actually making the admission public at this stage is still significant.
This is definitely significant. Apple is loathe to speak about “future products” and they never confirmed a late September launch so they could have said nothing and gone about their business. But I think this is an admission from Apple that, if the usual September announcements didn’t happen, the rumour mills would run even wilder than usual.