Who loses big in the great streaming wars? The user.

Rolling Stone:

The part of the streaming shell game that I’ve never been able to fully understand — and that has somehow gotten worse with each passing year and each new service debut — is just how bad the user experience is on all of them. It’s been 13 years since Netflix began offering streaming content, with Hulu and others soon to follow, yet the user interfaces consistently seem designed to make finding what you want to see — whether continuing a binge or discovering something new — a Herculean effort. Spend enough time toggling between the services, and you’ll want to quote Hall of Fame baseball manager Casey Stengel trying to make sense of the historically inept 1962 Mets: Can’t anybody here play this game?

Simply put, there are a lot of basic practices that all streamers should be following, and that most of them don’t seem to understand in the slightest. Here’s our four-point plan to optimize user experience.

Like a lot of people since the beginning of (waves hands around) all of this, we’ve been watching a lot more streaming stuff. The user experience is uniformly awful.