Today, we are announcing a licensing program to pay publishers for high-quality content for a new news experience launching later this year. This program will help participating publishers monetize their content through an enhanced storytelling experience that lets people go deeper into more complex stories, stay informed and be exposed to a world of different issues and interests. We will start with publishers in a number of countries around the globe, with more to come soon.
With the news of The New York Times bowing out of Apple News+, this feels like Google easing in. Question is, will Google’s model be even somewhat lucrative for news organizations?
As is, news and journalism has been crushed by the race to the bottom that torpedoed the value of factual reporting and allowed the rise of fairy tale journalism.
Where available, Google will also offer to pay for free access for users to read paywalled articles on a publisher’s site. This will let paywalled publishers grow their audiences and open an opportunity for people to read content they might not ordinarily see.
Here’s hoping this is a turn in the right direction.