Steve Jobs said it would be bigger than the PC. Some dubbed it the most hyped product since the Apple Macintosh. An era of secrecy bubbled up in the year 2000 about an invention that would change the world as people knew it. People speculated it was a hydrogen-powered hovercraft, or a device that would break the rules of gravity itself.
Instead, it was a two-wheeled, self-balancing personal transport device called the Segway. Now, less than 20 years after the first Segway’s release, Fast Company has learned that the Segway brand will retire the last Segway as we know it.
Segway had originally planned to sell as many as 100,000 units in the first 13 months; the company only ever sold around 140,000 vehicles total.
Riding a Segway is gloriously dorky. I’ve ridden them in a warehouse in Nashville, and on tours in San Antonio, Rome, and London and always had a blast. But they were doomed as soon as various big city governments banned their use on city streets.