Apple, which has been the target of sharp criticism over its App Store policies and the power the company holds over developers, says it’s establishing a new process to hear the complaints of developers who disagree with its app-approval policies.
The tech giant announced two changes that it will roll out this summer for the app review process. First, Apple said, developers will “not only be able to appeal decisions about whether an app violates a given guideline of the App Store Review Guidelines, but will also have a mechanism to challenge the guideline itself.”
In a second change, Apple said, for apps that are already on the App Store, “bug fixes will no longer be delayed over guideline violations except for those related to legal issues.” Instead, the company said, developers will “be able to address the issue in their next submission.”
How the new policies will be put into practice remains to be seen, but Apple is at least trying to show that it’s willing to hear out the complaints of disgruntled iOS developers.
It will take some time to tell whether this is an olive branch or lip service to developers. On the face of it, it sounds like Apple is making some accommodations in the wake of the Hey email app kerfuffle.