Apple and HEY

Lots to process here. Start off with this tweet, from Basecamp partner and HEY (email client) creator David Heinemeier Hansson:

Read the thread followups for the whole story.

Next up, take a read of this explainer from Business Insider.

And with that in mind, check out these two Daring Fireball posts, first here, then here.

There’s been a river of reaction to this situation, some pro Apple (no one is forcing you to put your app on the App Store, but if you do, follow Apple’s rules) and many con (explained in all the links above).

This feels like an inevitable moment of change for the App Store. The question is, will Apple get ahead of the situation and negotiate that change themselves, or will they resist and minimize any change, pay the fine and keep their model as is?