Apple Inc. is acquiring older movies and shows for its TV+ streaming service, aiming to build a back catalog of content that can better stack up against the huge libraries available on Netflix, Hulu and Disney+.
The company’s video-programming executives have taken pitches from Hollywood studios about licensing older content for TV+ and have bought some shows and movies, according to people familiar with the matter.
No specifics. And I’ve not yet seen outside content appearing on Apple TV+.
But I did notice an ad for a new, non-Apple, Scooby Doo movie on Apple’s front page the other day. I can’t ever remember Apple placing an ad on their front page that wasn’t specifically tied to an Apple product.
Wonder if this was simply a push to get folks to buy/rent the movie on Apple TV. Or if this is a bit of a sign of Apple TV+ loosening the “only original content” restriction.