Why did Apple buy NextVR?


After plenty of talk about AR as the next computing platform, Apple may have more interest in virtual reality than they’ve previously forecasted.

At face value, this acquisition seems a little strange for Apple. Apple has been pushing full throttle on mobile AR, largely eschewing public activity or interest in the VR world, leaving that domain wholly in Facebook’s hands.

Tim Cook and plenty of others in Apple’s leadership have been outspoken in their excitement for AR’s potential, but as developers continue to struggle in finding that potential, perhaps virtual reality’s appeal is growing more important to that long-term strategy.

As the article points out, on the face of it this seems an odd buy, given that Apple has pointedly said they are more interested in AR than VR. But it may well be a personnel acquisition as opposed to a tech one.