Apple video: The Art of Music Production


Follow hitmaking, Grammy-nominated songwriter and music producer Oak Felder as he creates a new song. Along the way, he speaks about music production, creating his own unique sound, working with the world’s top artists, and what it means for young artists to have access to powerful technology.

Felder is impressive. He’s six foot, five inches, 400 pounds, with a mohawk. He’s charming, articulate, and full of passion.

I get that this is a marketing piece for Apple, but I was drawn in by Oak Felder, his charisma and his obvious talent.