Buried in the Flixed study of the major streaming services is a chart titled, “How much do critics and audiences like what’s on?” If you want to look at the chart, follow the headline link and scroll about 3/4 of the way down.
The chart shows average Rotten Tomatoes scores across each services’ original content (which is all of Apple TV+, obviously).
Amazingly, the highest average Rotten Tomatoes audience rating belongs to Apple TV+, at 87%. At the same time, Apple TV+ owns the lowest average critic score, at 69%.
Draw your own conclusions here, but if I was running Apple TV+, I’d be more concerned with what the audience thinks, not so much what the critics think. And I’d weave that top audience average score into my marketing.