Over the years, Apple has built up a portfolio of services and add-ons that you pay for. Starting with AppleCare extended warranties and iCloud data subscriptions, they expanded to Apple Music a few years ago, only to dramatically ramp up their offerings last year with TV+, News+, Arcade, and Card. Their services business, taken as a whole, is quickly becoming massive; Apple reported $12.7 billion in Q1 2020 alone, nearly a sixth of its already gigantic quarterly revenue.
All that money comes from the wallets of 480 million subscribers, and their goal is to grow that number to 600 million this year. But to do that, Apple has resorted to insidious tactics to get those people: ads. Lots and lots of ads, on devices that you pay for.
We’ve all seen the wave of ads, seemingly everywhere you turn. Especially if you have not subscribed to a particular service.
Follow the headline link to Steve’s post, scan through the images. You’ve no doubt encountered ads like these, especially if you’re using social media.
I get it. Apple’s market is maturing, and shareholders demand growth. Apple has turned to services for that growth and these ads are a necessary evil. To me, the fault lies in the mechanisms of capitalism, in the self-defeating motivations placed on any publicly traded company.