This reminds me of the rollout of Samsung’s Galaxy Fold.

Early days still, but I’ll go out on a limb and say Samsung has learned some hard lessons from that release and, I suspect, the Galaxy Z Flip will fare better than the Fold. Making a foldable phone is no easy thing, and Samsung is mastering (presumably) a technology that will give them an edge on newcomers to the market.

Two things:

• Are foldable phones necessary? Is this an important evolution in smartphone technology?
• Does this mean Apple is falling behind?

If the answer to the first question is yes, then I’d wager that Apple knows this and is quietly developing foldable expertise in a lab somewhere, choosing not to reveal their mistakes and strategy in public.