Adam Engst, TidBITS:
A quick quiz—just answer quickly, without thinking about it: Are you a Macintosh user?
I’m not actually interested in what computer you use, but your reaction to the word “Macintosh.” If you didn’t blink at it, you’ve probably been using Macs for over two decades, whereas if it sounds funny, or even entirely foreign, your experience with Macs is probably shorter. Or you respond well to branding changes.
If you are a Mac user, think about where you might encounter the word Macintosh. Interesting post.