Can Rob McElhenney’s ‘Mythic Quest’ help Apple build its programming brand?


When Rob McElhenney was initially approached by Ubisoft about writing a series set in the video game industry, he was reluctant: He didn’t see a way into that world. But when the company invited him to tour its Montreal headquarters, he figured there was nothing to lose. Once there, he found the inspiration he needed.


The resulting series, “Mythic Quest: Raven’s Banquet,” is set to launch on Apple TV Plus on Feb. 7.

I’m really looking forward to this series. Funny is not easy. And this will be Apple’s first kick at this particular genre. My two cents, they’ve picked a good team for their first comedy.

The Variety piece goes into a lot of detail on this show, and on the Apple TV+ show launch process. There are issues to address, but it does seem as if Apple’s team is learning, and making changes where needed. Apple TV+ is a long play and, in my mind, seems like a winner.