Apple shares some historic Services numbers


Apple has marked the close of a historic 2019 for its Services offerings, a year that introduced Apple Arcade, Apple TV+, Apple News+ and Apple Card, and celebrated the continued success of the App Store, Apple Music, iCloud and more experiences only Apple can create and deliver.


Since the App Store launched in 2008, developers have earned over $155 billion, with a quarter of those earnings coming from the past year alone. As a measure of the excitement going into 2020, App Store customers spent a record $1.42 billion between Christmas Eve and New Year’s Eve, a 16 percent increase over last year, and $386 million on New Year’s Day 2020 alone, a 20 percent increase over last year and a new single-day record.

That second paragraph is packed with interesting info. A quarter of all App Store earnings, since 2008, came in 2019. That’s remarkable.

And $386 million on New Year’s Day? Does that indicate a ton of new Apple product unwrapped over the holidays? Is New Year’s Day the day people kick back, relax, and start customizing their devices?

No matter, some incredible success for Apple. Congrats to the Services team.