Apple sweeps device sales during key U.S. holiday week


The week between Christmas Day and New Year’s Day in the United States is the most prolific for device activations, app downloads and app usage. A wave of new devices flood the market as phones are given as gifts during the holiday season, followed by consumers loading them up with apps.

Apple’s iPhone 11—this year’s lowest end model of the 11, 11 Pro, and 11 Pro Max trifecta—continues to dominate the smartphone landscape, representing 15.4% of all new Apple devices activated and 6.16% of all smartphones activated between Christmas and New Year’s Eve.

Apple’s 2018 iPhone XR, which was the dominant device leading up to Christmas Day in 2019, comes in at a close second with 13.2% of all Apple devices and 5.27% of all smartphones. In fact, Apple’s older generation devices continue getting traction, likely appealing to more price sensitive customers. iPhones 6, 7 and 8 all cracked the Top 10 list.

I find it interesting the iPhone 11 Pro doesn’t make this list. Looks like consumers are being budget conscious or going big, with no room in the middle for the “simple” Pro.