What happened to me was that I found a glorious product review website called Wirecutter, which painstakingly tests both the exciting and banal in almost every category. It has reviews of air beds, TVs, kitchen knives, printers — you name it. Now, every time I need to buy, say, a screwdriver or a tent, I begin with a single search: “best tent Wirecutter” to see if the site has the answer.
The Wirecutter’s premise is that there is a best option, and that it can be discovered through rigorous testing. And this idea has ruined me.
I like Wirecutter and read their reviews for things I know nothing about but mostly for helping me to narrow down options. I don’t obsessively buy exactly what they recommend in a given category.