Sarah Perez, TechCrunch:
According to new data from Sensor Tower, the top 1% of publishers globally accounted for a whopping 80% of the total 29.6 billion app downloads in the third quarter of 2019. That means just 20%, or 6 billion, downloads are left for the rest of the publishers.
This translates to:
This bottom 99%, which equates to roughly 784,080 publishers, averaged approximately 7,650 downloads each during the quarter.
That’s an average of 2,550 downloads a month. Hard to make a living as an indie dev.