The top 1% of app store publishers drive 80% of new downloads

Sarah Perez, TechCrunch:

According to new data from Sensor Tower, the top 1% of publishers globally accounted for a whopping 80% of the total 29.6 billion app downloads in the third quarter of 2019. That means just 20%, or 6 billion, downloads are left for the rest of the publishers.

This translates to:

This bottom 99%, which equates to roughly 784,080 publishers, averaged approximately 7,650 downloads each during the quarter.

That’s an average of 2,550 downloads a month. Hard to make a living as an indie dev.