The virtuous circle of product placement in Apple’s TV+ shows

Tim Hardwick, MacRumors, does a nice job breaking down this paywalled Wall Street Journal article.

Apple products are visible in an average of 32 camera shots in each episode of “The Morning Show,” and an Apple logo is visible in roughly one-third of those shots.


In one four-second scene in episode one of the flagship Apple TV+ series, nine Apple products are shown as two characters walk and talk through a newsroom.

Fascinating. The definition of synergy. Apple TV+’s worlds (with the exception, at least to this point, of SEE) serve as ads for Apple products, paint a world where Apple products are part of every person’s day to do. Until I read the WSJ article, I hadn’t even noticed. Subliminal.