Apple shares featurette: Creating the world of SEE

Of the major new Apple TV+ releases, I saved SEE for last. I wanted the context of the other shows, a sense of the quality level, the production values, before I dove into the world of SEE.

SEE is incredibly immersive. No Apple product placement, no stressors of modern life. Watch the featurette below to get a sense of how this world, supposedly built by a people who have gone blind, was created. Very interesting.

Anyone know why the title is all caps? “SEE”, vs. “See”?