Apple TV+ and video bitrate/quality

Rasmus Larsen:

Apple TV+ has the highest streaming quality we’ve seen for 4K so far. It’s higher than most iTunes movies. Over the weekend, I took the first batch of measurements.

Lots of little nuggets here. If you are digging into Apple TV+, worth your time to watch in 4K. Interesting to watch a service unfold in which every single show is at least 4K.