“What do you think of a show where we interview celebrities while making them eat violently hot chicken wings?”
In other words, the idea was to break the format of the celebrity interview in a way that people cared about, which, again, violently hot chicken wings.
It’s a show about hot sauce and hot wings that isn’t really about either of those things at all. And it isn’t a spectacle, either, in the way you might assume a show about eating insanely spicy food on camera could be.
I have an aversion to this kind of painful spicy food but the show, while at times too fluffy, is entertaining nonetheless.