Benjamin Mayo, 9to5Mac:

In a surprise announcement, Apple has announced its first bundle deal for Apple TV+. For subscribers to Apple Music on the student plan, $4.99 per month, Apple will giveaway Apple TV+ at no additional charge.

My favorite bit:

The news was announced on Hailee Steinfeld’s Instagram page, who stars in Dickinson. Apple TV+ launches this Friday.

Not clear if this is intentional experimentation, or different approaches taken by different teams, but Apple is clearly using a variety of approaches to get the word out on new product.