Steve Jobs, internal Apple meeting, introducing Think Different campaign

This was posted back in 2017, was filmed just a few weeks into Steve’s return to Apple back in 1997.

It reentered the conversation again because of comments about Apple’s core values Steve made at about 6:17 in.

The reemergence came, at least in part, due to Steve’s statement about core values and a perceived disconnect with Apple’s decisions on banning the HKLive app.

I found the whole video riveting. It’s 15 minutes long. If you’ve got a taste for Apple’s history, worth watching the whole thing.