Amanda Farough, GameDaily:
As it turns out, Apple is fronting development costs. This makes the relationship closer to a traditional publisher/developer deal. And Apple stepping in means these weird, interesting, oddball mobile games that might not have had a chance anywhere else have been given a platform that has the potential to house almost half of the world’s mobile market.
We’ve surmised that a game like Simogo’s Sayonara Wild Hearts, which will simultaneously launch on Apple Arcade and Nintendo Switch on September 19, may be considered an exclusive for mobile devices. Based on what we’ve learned about Arcade’s exclusivity, other games fall into total exclusivity (they may only ever exist on Apple Arcade) and subscription exclusivity (where the game may also be included in other subscription services).
The submission process for Apple Arcade isn’t relegated to someone scouting for the shiniest new game. In fact, there have been a few developers that Apple’s worked with for Arcade that came to them with nothing more than a concept and some wireframes.
This is a fantastic article (note that it came out last week, but I came across it last night). If you have any interest in the business side of Apple Arcade, do take a look.