Apple Fifth Avenue’s reimagined glass cube opens soon


For Manhattan locals and sightseers, the wait is almost over. After nearly three years of significant expansion and remodeling work, Apple’s landmark Fifth Avenue glass cube retail store is set to reopen soon. Apple is promoting the new 24/7 space with the tagline “Always Open to Open Minds.” No date is published on the face of the building.

Cantilevered steps replace the former glass staircase, winding upward to the iconic cube entryway. Outside, the plaza surrounding the store has been resurfaced and is now dotted by a grid of circular skylights allowing natural light to flow into the store below.

Apple’s Fifth Avenue store wasn’t the first Apple store I visited but it was the first store I spent 24 hours in front of waiting to buy the first iPhone.