Deconstructing Google’s excuses on tracking protection

Freedom to Tinker:

Blocking cookies is bad for privacy. That’s the new disingenuous argument from Google, trying to justify why Chrome is so far behind Safari and Firefox in offering privacy protections. As researchers who have spent over a decade studying web tracking and online advertising, we want to set the record straight.

If the benchmark is original design intent, let’s be clear: cookies were not supposed to enable third-party tracking, and browsers were supposed to block third-party cookies. Study after study has demonstrated that users don’t understand and don’t want the pervasive web tracking that occurs today.

Google taking this tack is disingenuous at best.