What does the BMW logo mean?


Is it a propeller or not? BMW’s logo has been a hot discussion topic for decades. And all because of a publicity stunt. Find out what the BMW emblem really means and how it came into being in this article.

“Many people believe the BMW logo is a stylized propeller,” says Fred Jakobs of BMW Group Classic. “But the truth is a little different.”

So, what does the BMW logo mean? And what does the BMW badge represent? We will explain everything here as part of our series “BMW explained”.

The BMW logo is one of the most recognizable in the world. Its always been assumed it represented propellers and, up until now, BMW didn’t confirm or deny that interpretation. Interesting story.