Here are Jony Ive’s most important — and indulgent — Apple product videos

The Verge:

Here at The Verge, we’ve decided to collect the most important Ive videos over the years, tied to pivotal Apple product launches. And just for good fun, we’ve ranked them using aluminium ingots, of course. So take a trip down memory lane with Ive and see how his style has evolved over the years.

I loved some of these videos.