Canon versus Nikon. Dell versus HP. Microsoft versus Apple. Tech companies have been battling over their piece of the pie for years, that ain’t new. But recently, tech and non-tech companies alike have started changing up their business models so that instead of simply selling you a device and calling it a day, companies would rather sell you an ongoing subscription for the product you want, complete with a recurring monthly payment. Welcome to the Service Wars.
The beauty for companies is that once you sign you up, they’ve got you. It’s one thing not to buy another product from a specific company, but it’s another thing entirely to cancel one of your countless subscriptions, delete your account (and maybe migrate your data), and switch to another platform (assuming that’s even an option). After all, it’s just $10 or $15 a month, right? That’s nothing.
As more and more companies use subscription services, we’ll have to be vigilant to make sure we keep an eye on them. Those $5-$10/month services can really add up.