Inside Apple’s team that greenlights iPhone apps for the App Store


Every single app and update on Apple’s App Store platforms is approved by an Apple employee working in a division called App Review, people familiar with the process tell CNBC.

Difficult approval decisions can be run up the chain to a group called the Executive Review Board, which is led by Apple marketing SVP Phil Schiller.

Apple created this system so that iPhone users can trust that apps downloaded from the App Store are safe to run and aren’t scammy, the company says.

We knew Apple had some kind of review process but the details in this story are quite interesting.