Apple’s Worldwide Developers Conference is arguably the most important event the company holds all year. WWDC is where developers find out the direction the company is taking with its technologies, which, in turn, allows them to make the apps that we use every day.
Apple met expectations and criticism head-on at this years WWDC keynote. First, with the Mac Pro, and then with the operating systems that we use for all of our devices.
All of the developers and pro users that I’ve spoken with this week agree with me: The Mac Pro exceeded all expectations. After Apple boxed themselves into a corner with the last Mac Pro, they needed to come out swinging with this model, and they did.
There has been a lot of talk about the price of the new machines and display, but you have to understand that the customers Apple is targeting with the Mac Pro are movie studios, science, music studios, photography, and other very high-end users.
This computer isn’t a prosumer machine like the “trash can” Mac Pro was—the is a true pro workstation. Apple needed to appeal to their pro users, and that’s precisely what they did.
There is no doubt that Apple showed off some cool features during the keynote. iOS allows you to use effects on videos, Dark Mode, Sign-in with Apple, Maps, Siri, and so many other things to give us a better experience on the iPhone.
iPadOS gets its own operating system, which says to me that Apple is going to start giving us features optimized for that device. This is going to be a massive thing for iPad users because they will have an experience that falls between a mobile and desktop device.
macOS and Apple Watch also got significant updates. iTunes has been replaced with three separate apps—thank you, Apple. Sidecar allows you to use your iPad as a second Mac display, and integration with the Apple Watch and the Mac is improving.
There is so much more Apple has done with all of these operating systems, and they have done it without sacrificing our privacy. The company understands how important privacy is—they have made it a central focus of everything they do at the company. Even if we don’t know how important privacy is, Apple does, and they are taking the lead in making sure we are all safe.
While Apple’s demos during the keynote are great customer-facing examples of what the new operating systems can do, it’s what we didn’t see that is the most important at WWDC.
These are the new APIs that Apple released to developers, allowing them to make better apps. If you want to know if WWDC is a success or not, you speak to the developers and see if they are happy.
I have spoken to a lot of longtime developers, and many new developers this week to gauge the reaction of what’s going on behind-the-scenes at WWDC. The response has been overwhelmingly positive for what Apple has introduced publicly and what they are saying and doing in the talks and labs during the conference.
Developers have a lot to do in the next few weeks figuring out what new apps they can make or improvements they can make to existing apps. Either way, it’s a good thing for users.
If developers are happy, consumers are going to be pleased because we are going to get some great apps in the coming months.