AppleInsider:

You don’t need to go blue to be profitable. After all, some of the biggest shows in history have been clean, such as “Friends” and “The Big Bang Theory.” Beyond Netflix, Apple TV+’s closest competition is likely to be Disney+, debuting Nov. 12 with (mostly) family-friendly material from studios like Marvel, Pixar, Lucasfilm, and National Geographic.

Turn your head though to the most popular shows on IMDb and Rotten Tomatoes right now. Many of them would be impossible under Apple’s current rules.

Jim Dalrymple and I have discussed this on a couple of occasions on the Your Mac Life podcast. It’s an interesting question and problem for Apple. Do they let “the creatives” hold the reins come what may or do they shoot for the largest possible audience with G-rated content?