Amazon hiring editor-in-chief for Ring doorbell “crime news”

From the Amazon job description:

The Managing Editor, News will work on an exciting new opportunity within Ring to manage a team of news editors who deliver breaking crime news alerts to our neighbors.

Struggling to wrap my head around the implications here. Is this a publicity campaign? Is this part of a data-mining scenario? Is there money in the picture, or is this a pure loss for Amazon, pulled from the Ring marketing budget?

Is this the new crime beat?