Jon Wilde, GQ:

Look to your left. Look to your right. If you’re on the sidewalk, a subway, a train, or your dorm couch; at a WeWork, an airport, a construction site, or an open-plan office, there are almost certainly little white sticks nearby poking out of someone’s head. Apple’s AirPods have slowly and all at once taken over America’s ears.

More and more lately, if I see people with some form of headphone/earpod, it’s AirPods. Especially in airports. They are everywhere, far outnumbering whatever is in second place.

Fascinating to me how AirPods moved from funny looking to normal, from geeky to desirable, over time. Fashion. Apple gets how it works.

Terrific piece from GQ, with fine photos by Gus Powell sprinkled throughout.

And, as a bonus, some interesting thoughts from Chief Design Officer Jony Ive on how all this came about.