The logic behind Apple’s give-us-half-your-revenue pitch to news publishers


Apple says it wants to help save journalism.

All it wants in return is half of all the revenue journalists make when they sell their stuff through a forthcoming new Apple subscription service. So what is Apple thinking now?

Here’s the short answer, which I’ve cobbled together by talking to industry sources: Apple has already signed many publishers to deals where they’ll get 50 percent of the revenue Apple generates through subscriptions to its news service, which is currently called Texture and will be relaunched as a premium version of Apple News this spring.

It’s going to be really interesting to see how this all shakes out.