Lots of interesting nuggets in this survey. It’s a quick read, a single page. A few highlights:
19% of Android users surveyed indicated they plan on switching to an iPhone in the next year, compared to 12% last year.
The numbers were relatively small, so this might simply be a sampling issue. But if that number proves accurate, that’s a pretty big swing.
I’d be interested in a similar survey showing percentage of iPhone users who plan on switching to Android.
Another interesting point: The percentage of iPhone users who intend to upgrade to a new iPhone was 23% this time last year, and increased to a whopping 48% in the most recent survey. Part of that might be the perceived maturity of the iPhone X and Face ID (i.e., the kinks have been worked out), adding to a natural response to the waves of marketing.