The death of the iPad mini

From the very bottom of this Bloomberg post:

The iPad mini, which was last upgraded in 2015, and the 9.7-inch iPad, last refreshed in March, won’t be upgraded, a person familiar with the company’s plans said.

This seems to be confirmation of something widely speculated to be true, that the iPad mini has been end-of-lifed.

From this terrific 500ish Words post by M.G. Siegler from last year:

The notion of this potentially largest iPhone yet led me to wonder out loud if it’s existence in a supposed pipeline (one which, again, Kuo may have inadvertently tapped into) is the reason why the iPad mini is no longer getting refreshed. After all, 6.63″ is getting awfully close to the 7.9″ of the iPad mini (almost as close, in fact, as an “iPhone Pro Plus” would be in size to the current “iPhone Pro” models).

Worlds are colliding. The iPad mini has a base price of $399 and the iPhone X has a base price of $999. Presumably, if Apple does release an iPhone X Plus (or insert your best guess at a name here), it will sell for $100 more.

As pointed out in our earlier post, Apple doesn’t do low budget, when given a choice, Apple is focused on the higher end of the market. Updating the iPad mini would potentially cannibalize sales of a newer, iPad mini-sized iPhone.

Sad but, purely looking at the numbers, not updating the iPad mini makes sense.