Moments ago, Apple announced that they’re killing the affiliate program, citing the improved discovery offered by the new App Store. (Music, books, movies, and TV remain.) It’s hard to read this in any other way than “We went from seeing a microscopic amount of value in third party editorial to, we now see no value.” I genuinely have no idea what TouchArcade is going to do. Through thick and thin, and every curveball the industry threw at us, we always had App Store affiliate revenue- Which makes a lot of sense as we drive a ton of purchases for Apple. I don’t know how the takeaway from this move can be seen as anything other than Apple extending a massive middle finger to sites like TouchArcade, AppShopper, and many others who have spent the last decade evangelizing the App Store and iOS gaming.
This has the potential to kill sites like Touch Arcade that use the revenue from App Store affiliate links to stay afloat. I think Apple’s stated reasoning for this action is utterly ridiculous and complete bullshit. But it also shows the danger for any site or business to rely too much on one source of revenue.