Apple launches new wave of Mac ads

All of these ads (embedded below) are posted under the campaign slogan Behind the Mac. I’ll post the short YouTube writeup for each ad, followed by the ad itself. Each ad ends with the phrase Make something wonderful, followed by Behind the Mac.

As a photographer who is legally blind, Bruce Hall edits and retouches photos behind his Mac. With the help of accessibility features, Bruce can see the world around him.

Behind the Mac people are making wonderful things and so could you.

Entrepreneur and app developer Peter Karikui coded SafeMotos on his Mac. The app connects passengers with safe motorcycle taxi drivers across Rwanda.

Using a Mac as a portable recording studio allows Grimes to make music on her own terms.