The largely unknown company claims to have issued a cease and desist letter to Apple, asking the company to stop “infringing on our intellectual property” with the Shortcuts logo.
A Shift spokesperson said: “It’s mind-blowing that Apple, the firm with the biggest cash pile in history, the firm that is so design oriented, had to copy our logo.”
First things first, follow the link and look at the two logos side-by-side. Judge for yourself.
I do see a strong resemblance, can’t imagine a universe where someone at Apple copied the logo. Cash grab? Fair demand?