How critics got the iPhone X ‘Panic’ story so very wrong

Jason Snell, writing for Tom’s Guide:

The answers to the mistaken reports of weak sales could be a fairly simple one, based on analysis of the average sales price (ASP) of an iPhone. As Apple pointed out, the ASP was higher this quarter than it was a year ago. But it’s important to keep in mind that not only does the iPhone X exist, at a base price higher than any Apple’s ever asked, but the iPhone 8 and 8 Plus released last fall also cost more than the iPhone 7 and 7 Plus did the year before. So while the iPhone X helps boost iPhone ASP, so do the iPhone 8 and 8 Plus.

Nice summary, read the rest. Apple has done an incredible job keeping their numbers up. Unbelievable, really, when you consider how easy it is to grow 10% when you are a tiny company, and how much harder, massively so, to keep up that growth as you become a large company. To do so when you’ve become one of the largest companies in the world is, to me, a mind boggling accomplishment.