There’s another wave of complaints about specks of dust causing MacBook butterfly-switch keyboard to stop working. Rene Ritchie walks through some high profile cases, while balancing that with his own (and others) positive experiences.

A good read, and a problem for Apple.

How so? Even if the number of keyboards that do fail are within the to-be-expected failure rates, the butterfly-switch has developed a negative reputation. I suspect that reputation has cost Apple sales as people turn to alternatives, or just don’t pull the trigger on replacing their aging MacBook Pros. But more importantly, this is tarnishing Apple’s priceless brand.

So far, all we’ve got is deafening silence on the issue.