Apple:

Forests are a wonderful resource for cleaning air, purifying water, sequestering carbon, and sheltering wildlife. As part of Apple’s commitment to resource conservation, we designed and run a program to address the impact of our use of paper for packaging.

The initiative started with a detailed assessment of Apple’s fiber use, which led to a three-part strategy: (1) use paper more efficiently and, where possible, use recycled paper; (2) source virgin fiber responsibly; and (3) protect and create sustainable working forests.

A link to this PDF showed up in my email box. It’s an interesting document that shows Apple’s wonderfully clever packaging goes hand in hand with a commitment to minimizing their environmental impact.