The biggest advertising organizations say Apple will “sabotage” the current economic model of the internet with plans to integrate cookie-blocking technology into the new version of Safari.
Six trade groups—the Interactive Advertising Bureau, American Advertising Federation, the Association of National Advertisers, the 4A’s and two others—say they’re “deeply concerned” with Apple’s plans to release a version of the internet browser that overrides and replaces user cookie preferences with a set of Apple-controlled standards. The feature, which is called “Intelligent Tracking Prevention,” limits how advertisers and websites can track users across the internet by putting in place a 24-hour limit on ad retargeting.
From the perspective of the folks whose living depends on ad sales, I do understand this anger. But.
From the perspective of the user, the ability not to be tracked is absolutely fair. I do not want to be tracked. Period. Don’t try to sell me on the supposed benefits of tracking my behavior. To me, it smacks of snake oil.
When I see an ad for something I momentarily glanced at on Amazon appearing again and again as a browser ad, I don’t see that as a benefit. Instead, I see it as psychological manipulation. You are not showing me that ad repeatedly to help me. Instead, you simply want the money that ad brings in.
My ultimate reaction to this article is a sense of appreciation for Apple. While they certainly are not perfect, again and again I get the feeling that they have my back in this relationship. More than anything else, that sense keeps me on board the ecosystem.