The life and death of the MacBook Touch Bar

Chuq Von Rospach:

It seems to me Apple fell in love with the technology of the Touch Bar system, which if you dig into it a bit is a stunning piece of engineering, and expected all of us to fall in love with it as well. The problem is: Apple rarely sells things to us based on neat technology, it sells us based on the stories of how that technology will solve problems for us, and right now, the problems a Touch Bar solve for us that we care about being solved are few and far between.

Thoughtful piece on the Touch Bar. Resonates with me.