Morning Consult poll on potential HomePod buyers vs Amazon Echo, Google Home

Apple’s HomePod and Google Home show as a distant second to Amazon Echo. You can see the polling data here. Most of this is due to price.

That said, the HomePod is just an announcement, not yet a product in the wild, something people can actually fully experience. The fact that the HomePod is pretty much tied with Google Home, a product that is currently shipping and in people’s homes, tells me that there is a strong potential market for HomePod.

With price as a strong decision point for buyers, I suspect this data means the market will segregate into strong layers, with Amazon owning the cheap seats, Apple owning the higher tiers, and brand loyalty dividing the areas in between.